Candidate profile
Sheldon East
Sheldon East is a current Midland Councillor seeking re-election in 2026. His stated priorities include affordable housing, community safety, responsible budgeting and development, Midland Bay Landing, employment, parks, tourism and trails.
CURRENT OFFICE & PUBLIC SERVICE
• Serves as a Councillor on Midland's 2022–2026 Town Council.
• The Town of Midland confirms he is a certified 2026 candidate for Councillor.
BACKGROUND & EXPERIENCE
• East says he grew up in Midland.
• He says he studied at Georgian College.
• He says he has operated a local jewellery business for nearly 30 years.
2026 STATED PRIORITIES & POSITIONS
• Housing: Says affordable housing is a priority and argues the Town can use land-management tools and creative approaches to support housing while limiting taxpayer impacts.
• Community safety: Identifies town safety as a priority and says he wants to work with Council and Simcoe County on ways to make Midland safer.
• Taxes & spending: Says future tax pressures will be challenging and supports responsible spending while recognizing unforeseen costs such as policing.
• Growth & development: Supports what he describes as healthy, responsible development.
• Waterfront & Midland Bay Landing: Supports revitalization of Midland Bay Landing and building waterfront tourism opportunities.
• Economic development: Supports attracting businesses and jobs and expanding employment opportunities.
• Parks, recreation & tourism: Supports accessible parks, tourism growth and expanded trails.
SOURCE NOTE
• The 2026 positions and background above are candidate-provided statements published by MidlandToday; they describe what East says and are not independent findings about outcomes or accomplishments.
Sources
Sources used to support and verify the information on this profile.